20-23 The Gold and Silver Needle awards and the Golden Needle House award will be presented within the framework of Tallinn Fashion Week, which will take place until October. Britta Laumets-Merila, one of the three Golden Needle nominees, has worked for the Ivo Nikkolo brand for 8 years.
The most coveted award for Estonian fashion design on the Golden Needle is given to a fashion designer or brand that has stood out with creative consistency over the past five years. The quality, functionality, timeliness, sales success and export ability of the collections will be decisive. In addition to Britta Laumets-Merila, Roberta Einer and Riina Põldroos have been nominated for the Golden Needle this year.
As the chief general designer of Ivo Nikkolo, Britta Laumets-Merila has wanted to stay true to the true nature of the quarter-century-old brand. “Since the birth of the brand, the wearer of Ivo Nikkolo has been characterized by a certain self-confidence, which has helped to keep the collections in a specific focus from season to season. My mission is to create clothes for a confident, self-aware and modern woman who appreciates quality and timeless light-hearted design. I have made a creative contribution and a soul to maintaining the true nature and backbone of the brand, and I am extremely pleased to have been noticed. ”
Kaie Kaas-Ojavere, Head of Collections at Baltika Group, adds: “A fashion designer is undoubtedly challenged to design for a commercially successful brand and to maintain a balance between creation and a commercial product. Britta has an extraordinary ability to fly on his feet. She is a forward-looking designer who can combine novelty, surprise and portability in his work. ”